Getie Andualem Imiru PhD, has been teaching Marketing Management at Addis Ababa University since 1998. He currently serves as an Associate Professor of Marketing Management at Addis Ababa University’s College of Business and Economics, School of Commerce, Department of Marketing Management, bringing more than 25 years of teaching experience. Over the course of his academic career, Dr. Getie has mentored Master’s students for 16 years and PhD students for more than 14 years. During this time, he has written teaching materials for MSc and PhD students on Qualitative Research Methods and Advanced Marketing Research for graduate-level students. He has advised approximately 15 PhD students and over 250 Master’s students, in addition to providing essay guidance for undergraduate programs. He has also conducted numerous commissioned research projects for government and public institutions in collaboration with other competent researchers. For many years, Dr. Getie has taught Research Methods and Marketing Research, among other subjects, on a regular basis at Addis Ababa University, as well as part-time at other public and private universities, including Bahir Dar University, Gonder University, and various private colleges. Beyond academia, he has offered professional training on a variety of business-related topics to private, public, government, and nongovernment institutions. Dr. Getie has over thirty scholarly articles published in scientific journals. He has reviewed manuscripts for journals, served on editorial boards for several publications, and is currently a member of Addis Ababa University’s Thematic and Adaptive Research Proposal Review Committee. Prior to joining Addis Ababa University, Dr. Getie worked as a Second Secretary at the Ministry of Foreign Affairs for over five years and served as a diplomat at one of the Ethiopian Embassies for four years. In recognition of his contributions, the Federal Republic of Ethiopia Ministry of Foreign Affairs awarded him a Certificate of Recognition for Outstanding Contribution to the Ethiopian Foreign Relations Services Training Institute’s Diplomatic Training Program. He was also a founding member and President of the Ethiopian Marketing Professionals Association for eight years. In 2009, he received a Professional Competence Certificate from the Ethiopian Management Institute (EMI) to deliver management consultancy services. Additionally, he was honored with a Certificate of Recognition Award for Excellence in Teaching from the College of Business and Economics at Addis Ababa University in 2014. Many organizations have also issued recognition certificates for his outstanding contributions in entrepreneurship and project evaluations. He has received other recognition awards for academic and non-academic achievements from various organizations.

Distinguishing Features Of This Book