It is my privilege to introduce the second edition of the book among the academic community. The objective is to revise the book is to explain all the possible questions of Strategic Management in a clear, comprehensive, but concise way. It is initially designed as a text book for M. Com and MBA (General/Marketing/Finance/Any other areas) /PGDM (Marketing /Finance /any other areas) students of all Indian Central and State Universities. It particularly covers the syllabi of Biju Patnaik University of Technology (BPUT), Anna University, University of Madras, Ranchi University, Bundelkhand University, University of Calcutta, University of Burdwan, University of Kalyani, North Bengal University, Kazi Nazrul University as well as Sidho-Kanho-Birsha University to name a few. It is also... useful for the students preparing for CBSC NET for Junior Research Fellowship and eligibility for Assistant Professor conducted by National Testing Agency (NTA).
Dr. Sumanta Dutta psresently associated with the Post-Graduate and Research Department of Commerce, St. Xavier’s College (Autonomous), Kolkata under the University of Calcutta. He has over 19 years of experience in teaching and research. He has contributed three edited book, one case book and one research book from reputed publishing house from India. His work has been cited well both in SSRN top ten-download list as well as in Google Scholar. For his outstanding contribution in the field of marketing research he got the National Education Leadership Award in 2019. He also obtained the Teaching and Research Award 2020 and the Outstanding Post-Graduate Faculty Mentoring Award 2020-2021.